Customer magazines are becoming widely appreciated as an effective and sophisticated form of marketing communication. Millions of readers enjoy reading the specifically targeted editorial and respond favourably to the subtle sales messages that a customer magazine provides. The industry has grown massively in recent years with a 244% increase over the past 10 years and is worth more than £385 million. Mintel predicts this growth will continue rising past £531 million in the UK as a greater number of companies employ the distinct advantages a customer magazine can offer.

Why Have a Customer Magazine?

Hundreds of companies across all industry sectors are discovering that a customer magazine can deliver measurable results - increasing customer loyalty, generating new business, promoting brand awareness and boosting sales. The magazine is integrated with your overall marketing objectives with particular strengths in supporting long term objectives, such as building brand and customer loyalty.

Effectiveness of Customer Magazines

A study of customer magazine readers showed that readers spent an average of 25 minutes with the title and 57% of them read half or more of the magazine. This was shown to have a positive impact on the relationship the reader has with the company with a significantly higher level of appeal and awareness in relation to the brand. Customer loyalty can also be seen to have a definite improvement among companies that have a customer magazine.

Possible objectives for a customer magazine would include:

Working with JNB Publishing

JNB Publishing specialises in the production design and print of consumer magazine titles. We undertake contract publishing examples of which include magazines, catalogues, newsletters, restaurant guides and directories. By working closely with our clients JNB Publishing is able to understand their needs and those of their business to effectively achieve their aims and objectives.